Customer.io

Data-driven email and SMS automation for customer journeys.

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About Customer.io

Customer.io provides a no-code messaging automation suite designed to orchestrate multi-channel customer communications. The platform supports email and SMS channels within conditional, behavior-triggered workflows. It emphasizes data integration capabilities, allowing teams to leverage customer data to drive segmentation and personalization at scale. While built as a horizontal customer engagement tool, it can serve businesses across verticals that need robust messaging automation and journey orchestration.

Features

Email and SMS automation
Behavioral trigger workflows
Customer data segmentation
Multi-channel journeys
API integrations
Reporting and analytics
Team collaboration

Use Cases

Automated onboarding email sequences for new users
Behavioral trigger campaigns based on user actions
Abandoned cart recovery via email and SMS
Customer lifecycle messaging and retention campaigns
Data-driven user segmentation and targeting
Multi-step nurture campaigns across channels

Pricing

Essentials

$100/mo

per month / billed monthly for 5k profiles

5,000 profiles; 1M emails/month; 2 object types; 1 routine task per week; 3 custom execution skills; Standard AI Agent session limits

Premium

$1,000/mo when billed annually

starts at $1,000 per month / billed yearly

Custom profiles; Custom email volume; 10 object types; 5 routine tasks with daily frequency; 10 custom execution skills; Elevated AI Agent session limits

Enterprise

Contact sales

Let's talk

Custom profiles; Custom email volume; Custom object types; Custom routine tasks and frequency; Custom execution skills; Custom AI Agent limits

Source: Pricing page (Contact sales)

Frequently Asked Questions

What channels does Customer.io support for messaging?
Customer.io supports email and SMS messaging channels within their automation workflows.
What is the starting price for Customer.io?
Customer.io's Essentials plan starts at $100 per month, with Premium and Enterprise plans available through custom pricing.
Does Customer.io offer behavioral triggering capabilities?
Yes, Customer.io specializes in behavioral trigger workflows that allow you to send messages based on specific user actions and data.
Can I integrate Customer.io with other tools?
Yes, Customer.io offers extensive integration capabilities through their API and supports popular tools like Salesforce, Shopify, Segment, and Zapier.