Klaviyo

Email and SMS marketing automation with customer segmentation and workflow tools.

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About Klaviyo

Klaviyo is a SaaS marketing automation suite designed for e-commerce and direct-to-consumer businesses. It specializes in email and SMS campaign management with pre-built automation flows, customer data segmentation, and behavioral triggers. The platform integrates with major e-commerce platforms and CRMs, offering analytics, A/B testing, and multi-user collaboration features. While broadly applicable across industries, Klaviyo is not purpose-built for real estate or investment workflows and does not address property management, investor-specific deal tracking, or real estate transaction processes.

Features

Email and SMS campaign management
Automated marketing flows
Customer segmentation and targeting
Pre-built templates and workflows
Multi-channel integration
Analytics and performance reporting
A/B testing
E-commerce platform integrations

Use Cases

E-commerce email marketing automation
Customer lifecycle messaging campaigns
Abandoned cart recovery sequences
Product recommendation emails
Customer segmentation and targeting
Post-purchase follow-up campaigns

Pricing

Free

$0/mo

Up to 250 active profiles, 500 email sends/month, 150 mobile message credits/month

Source: Pricing page (Freemium)

Frequently Asked Questions

Does Klaviyo offer a free plan?
Yes, Klaviyo offers a free plan that includes email marketing for up to 250 contacts and 500 email sends per month.
What e-commerce platforms does Klaviyo integrate with?
Klaviyo integrates with major e-commerce platforms including Shopify, Magento, WooCommerce, and BigCommerce.
Can Klaviyo send SMS messages?
Yes, Klaviyo supports both email and SMS marketing campaigns with automated workflows for multi-channel messaging.